It started with a joke: “The Walmart ring, if you could only buy a ring.”
The ring crappiness didn’t last long.
Today, the online ring marketplace is full of millions of rings and accessories, many sold online or in brick-and-mortar stores, and the online market is booming.
“I’ve been in the jewelry business for 25 years,” says Jason Fenton, owner of Fenton Jewelry in Calgary.
“This is something that’s going to change the way that I look at my customers.”
Fenton has been making rings for years.
He first became interested in rings when he was 19.
He says he was inspired by the popular online retailer Ebay, which started selling rings on its website in 2010.
“There’s a huge community of people, you know, looking for a piece of jewelry that they can wear, but it’s not necessarily as expensive as what they’re buying in stores,” Fenton says.
Fenton had to figure out how to sell his jewelry.
He knew that there were a lot of people who wanted to buy rings online.
“So I did my research on eBay,” Fournette says.
“And I found out that a lot more people than I expected wanted to order rings online.”
That led to a few ideas: Make rings online, sell them in stores, or even make rings themselves.
“The internet is very good at making jewelry,” Fennett says.
He’s had orders from thousands of customers, including a man who wanted a “taco ring” made by his wife’s sister.
Fennetts son-in-law also has a “Taco Ring” and Fennets own son has one.
Ferenett says that if you can’t buy a piece online, you can still make one yourself.
“You can buy a plastic ring, and you can cut it and put it in the ring box or make a replica, and then put it on a ring and you’re going to have a piece that you can wear for a few days and then it’ll disappear,” he says.
That’s what Fennitts family is doing.
Fearing a potential loss of business if the online marketplace dried up, he’s also making rings himself.
Ferencos family has a large collection of jewelry and accessories online.
Fenicos is selling a gold-plated ring with a diamond in it, and he has a necklace with an antique ring.
Fenfron says that while it might seem daunting to make a custom ring, it can be done in a day.
“It’s not complicated.
You can get a really good diamond, and just cut it out and go,” he explains.
“We made a ring with four diamonds, so it’s a pretty good idea.”
Fennet has also been making jewelry with other people.
Fivenn’s daughter, Krista, is also making jewelry for Fennys family.
“My son makes a custom-made necklace for me and his wife,” Fereneth says.
Krista says that she had a dream to make jewelry herself when she was about eight years old, but she had no experience.
“In school, I just did things that I didn’t think were cool,” she says.
But it didn’t take long for her passion to take hold.
“When I started doing this, I knew I was going to make something really special, and I knew that I wanted to be a mom.
I knew what I wanted,” Krista Ferenthos says.
Her daughter has a passion for jewelry, too.
“She’s really into jewelry,” Kristan Ferenheit says.
They started making jewelry together in high school, and Ferenetts daughter, Lillie, started making it.
“If I could do something for my daughter, she would have wanted it,” Fornet says.
She says that their daughter has become a professional jewelry designer.
Kristan says that the way she works is very different than the way most of her mom’s friends work.
“They just kind of do it,” Kristaan Ferenths mother says.
And they don’t get paid for it.
Fensons daughter Krista started selling jewelry online, too, and her mother is happy with the results.
“Krista was really into it and wanted to learn the craft, but unfortunately, we don’t pay her to do it.
I think that is really nice,” Fenferts father says.
As a result, Fenneths daughter and his son are working on an online business together.
Ferenty has been working on a business in the United States for a year, and his company has been selling jewelry on Ebay for almost two years.
Fernest has been buying and selling jewelry since he was about 14 years old.
“At the beginning of the internet, I had no idea how to actually do it, but I did learn a lot about the business