AUSTRALIAN women have their eyes on Betsey, the star of Betsey Johnsons new online jewelry brand.
The online jewellery store has taken off with a massive amount of women seeking to own their own jewelry and have the brand name, and now Betsey is a global icon.
Its the second-biggest online jewellers in Australia with around 500,000 members.
It was launched in April this year by former beauty queen Betsey.
It offers women an opportunity to buy and sell a wide range of high-quality handmade jewelry and necklaces, and is the first Australian online jewelry store to offer a subscription service.
The company has grown rapidly in popularity with customers spending more than $20 million on the site each month.
The launch of Betskills was met with a lot of praise by beauty bloggers and other internet celebrities, and its founder, Betsey Johansson, has been a success in selling online.
Betsey has also started a new line of makeup, hair, nail and face products, which have been successful and sold out quickly.