Daith piercing jewellery has become a big business in India.
The jewelry maker, which sells bracelets, neckties, necklaces and earrings, says it’s been the No. 1 seller in the country for the past three years.
Daith’s founder, Dhamraj Jain, said his firm’s business model is to make people feel connected to their body.
“We are very interested in people’s health and wellness.
And we believe in making a better life for ourselves, our families and our society,” Jain said in a statement.
Dhamrai said the brand has received some “surprise” inquiries.
“There has been a lot of interest.
People want to buy jewelry for their loved ones.
So we have received some inquiries from friends and family,” Jainsaid.
Daimler, Ford and BMW also have jewelry brands.
Daimler has had jewelry maker and jewelry maker collaborations with Dhamras, Ford said in its statement.
“It has been our vision to offer our customers the perfect combination of style and function,” Daimlars chief executive officer Andrew McNeil said.
Ford and BMW have had jewelry makers collaborations with other brands.
In 2014, Ford partnered with Indian company Gokal in its new line of Ford Smartwatches.