The Hill’s Top 10 Best-Selling Custom Jewelry Brands, 2017 list reveals that the popular brands are all about design.
The Hill analyzed the sales data from retailers and found that each brand sold a whopping $3.1 billion worth of jewelry last year.
Some of the best selling brands include: Panda, Glamour, Nars, Tiffany, Marc Jacobs, Alexander Wang, Christian Louboutin, and Michael Kors.
“Panda is the only brand on the list that was not the most successful in terms of sales,” said Andrew Boulton, vice president of research and consulting at The Hill.
Pandora is the No. 2 most successful of the top 10 most successful brands.
“There are so many other great brands, but Panda is the most popular among the brands that are really in the design arena,” he added.
The Hill’s rankings were based on sales data and research from The Nielsen Company, which provides consumer surveys to retailers.
While the numbers are a little more volatile, the data is pretty consistent across the different categories, Boulson said.
Among the top-selling items in 2017, the most commonly purchased brand was Marc Jacobs.
A few notable brands that didn’t make the top 20 were Alexander Wang and MichaelKors.
The most popular styles of jewelry on the table include: $200 pieces, $300 pieces, and $400 pieces.
For more on the top selling brands, head to The Hill